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Making the Case for Support in Times of Change

 Writing a compelling case for support is not always as easy as it seems.  In Case Development 201, Communications Consultant Andrew Brommel writes “an organization’s case for support is ultimately ‘your message to your donors—why should they give to your organization?’” In this day and age of increased competition for fewer dollars, a nonprofit’s answer to the funders’ question must be stronger than ever before.

Lauren Wesley, the Director for Development with the North Lawndale Employment Network (NLEN) in Chicago, was a guest on the Nonprofit Utopia podcast on Monday, October 1, 2018, from 2:00 p.m. to 3:00 p.m., CST.  The Nonprofit Utopia podcast is an online forum where nonprofit stakeholders can discuss the latest developments in the sector and increase their capacity to serve their clients and build sustainable communities. Valerie F. Leonard, the Founder of Nonprofit Utopia, is the host.

Wesley shared strategies for developing a case for support in times of change, and how nonprofits can dovetail those efforts with electronic peer to peer fundraising campaigns like #GivingTuesday.  

Valerie F. Leonard Founder and Host Nonprofit Utopia

The episode streamed live from here.The archived podcast is now available on BlogTalkRadio, iTunes, Stitcher, Blubrry and Podcast Chart.  Listeners should visit to sign up for a reminder.

Nonprofit Utopia is the ideal community for emerging nonprofit leaders.  The overarching goal of the community is to give its members the tools they need to develop strong organizations that will make a lasting impact. Learn more at

Keywords: Capacity Building, Case for Support, Fundraising, Lauren Wesley, Nonprofit Podcasts, Nonprofit Utopia, Organizational Development, Valerie F. Leonard

Posted in Common Sense Media, Business News

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