Social Media and Marketing
Technology for Your Business
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Marketing and Social Media
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Socialnomics Video
This video gives some fascinating facts on social media like YouTube, Facebook and Twitter, looking at why your business might want to harness the sites to reach customers.
http://www.youtube.com/watch?v=nPYrbSUqr2k&feature=player_embedded
Social Media and Your Business
Learn the right way and the wrong way to use social media to promote your small business, according to this Forbes article, which clears up the complexities of wikis, blogs and other social media sites.
http://www.forbes.com/2009/06/05/social-networking-interop-entrepreneurs-technology-bmighty.html
Social Media: Using All the Tools
A 2010 study concluded that nearly one in five small business owners have integrated social media into their business plans. This article explores the most popular social media sites, statistically speaking, and how business owners are using each unique tool to identify and reach new customers.
http://mashable.com/2010/03/02/small-business-stats/
Facebook & Marketing
Click here for inexpensive, affordable techniques for small business owners to use Facebook for marketing. Examples include tips on engaging visitors, as well as how to find potential customers and better understand current ones.
http://fbforbusinessmarketing.com/
Twitter for Business
This New York Times piece explores the many ways businesses can use Twitter to better their brands and bottom lines.
http://www.nytimes.com/2010/05/27/business/smallbusiness/27sbiz.html?_r=1
Six Social Media Case Studies
Small businesses have specific needs when it comes to targeting their customers. This article gives case studies to show how certain strategies produced positive results.
http://techcrunch.com/2010/07/17/how-social-media-drives-new-business-six-case-studies/
How to Promote Your Social Media
This site provides seven strategies to get people to visit your online efforts– such as social media-friendly business cards and QR codes.
http://www.openforum.com/idea-hub/topics/technology/article/5-ways-to-promote-your-social-media-efforts-offline-sarah-kessler
Make Money Making Things
Do you sew, make jewelry or create any kind of art or craft? The website Etsy is a marketplace to find buyers for your unique creations.
http://www.inc.com/guides/2010/05/sell-handmade-crafts-on-etsy.html
Using QR Codes
Anyone with a smartphone can scan those new bar codes, called Quick Response or QT codes, and be directed right to your website or email address. The best part, they're free to create. This site is is one of the more well-known and proven sites to build QT codes. http://qrcode.kaywa.com/